The FY8LOVE campaign is all about helping local FY8 businesses get back on their feet by showcasing all the good and positive things local FY8 businesses have to offer –all under the FY8LOVE campaign banner, website and across social media channels.
We have tried to launch this campaign twice in 2020 and been thwarted by the last two lockdowns! Only now, in 2021 can we realistically ask businesses and the public to get involved.
By being part of one big coordinated local campaign, this will hopefully increasethe potential for businesses to reach as large an audience as possible through one big, coordinated effort together, rather than on their own.
From a local restaurant offer, to the latest fashion arrivals in store, the newest beauty treatment, a customer event, a unique service you did not know about, a good news story or initiative – FY8LOVE allows FY8 businesses the chance to post up and raise awareness of everything they have to offer the people of FY8.
All businesses within the FY8 area have been encouraged to sign up to the campaign and all participants are listed by their business category in the directory section of the site. This then links to their own respective business listing page which enables them to tell everyone who they are and their own unique story about what they do plus location and contact details and links out to their own website and other social channels for you to visit and follow.
In addition, all participating FY8 businesses can upload their own individual “postcards” to the homepage of the site to raise awareness of what their business has to offer, any new products, post lockdown promotions and offers, events etc. (sorted by business category) as part of our “virtual FY8LOVE billboard” or shop window initiative to allow the local businesses to reach as big a local audience as possible.
Links to our social media channels can be found below. Please follow and like our pages and spread the FY8LOVE to everyone you know via your own social media followers – we need as many people following us as possible!
Please also use the hashtag #fy8love to spread the word and on your own posts! Thanks!!
Taking inspiration from the FY8 “by the sea” location and local landmarks plus past local coat of arms, the campaign logo and theme has been designed to be bold, bright, modern and memorable in order to maximise stand out and audience awareness!
It’s therefore nautical in nature to key into the by the sea location of FY8, references the main local landmark – the windmill and sails and obviously features a love heart symbol and palette to help spread FY8LOVE!
We are Wind & Sails Creative – a design and digital marketing company based in the heart of leafy Lytham by the sea on the Fylde Coast. As a local Lytham based business we have used our design and marketing skills to do “our bit” in devising the campaign / branding / website / social media and promotional items to help our fellow FY8 businesses get back on their feet.
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